A Fandango é uma empresa inovadora.
https://www.boyden.com/media.php?ID=7415&WPID=281 - Yanover: There are a bunch of things. I would say first and foremost Fandango’s a fantastic brand. We are an innovative technology company with a great position in its market. But, at the same time, it’s still small and it’s still really early days. I felt like for me, having had a lot of corporate experience and some startup experience, it was the perfect confluence of a platform to take something and amplify it, and my role at Fandango allows me that. I also like that Fandango is integrated into a large media company.
2 - Boyden: Fandango mobile sales were up 171 percent last year and the app is now hitting north of 31 million downloads. Where’s the future nexus of technology and entertainment?
Yanover: We are focused on the moviegoer and their relationship with intellectual property. That’s a relationship we love. Moviegoers have this cycle of “eventizing” their experience of going to the movies. We’ve done a really good job focusing on getting people guaranteed seats and activating the whole movie delivery process from wanting to go to a movie, to walking in the theater and getting a seat. We want to expand the movie experience.
We think we have a ton to offer all the way up the funnel, from the time moviegoers decide they want to see a movie, to them sharing a meal before or after the movie. There are also many things we can do in the theater as it relates to content, gaming and other interactive experiences. Our model is somewhat analogous to the travel business and vacation cycle, except our cycle is shorter and it occurs much more frequently.
